News
Icelandic Glacial, Official Water Sponsor of Montreal Fashion Week 2011
September 2011 – Icelandic Glacial, the award-winning natural spring water from Iceland, is proud to announce its partnership as the Official Water Sponsor of the 21st edition of Montreal Fashion Week.
“We are thrilled to be the exclusive water offered at one of Canada’s top fashion events, honoring Canadian designers’ latest collections and their newest innovations,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial. “Icelandic Glacial is regarded as one of the most innovative water brands in the industry and partnering with Montreal Fashion Week was a perfect fit given our existing relationship with the fashion world, and our recent collaboration with Parfums Christian Dior for their new Dior Snow line.”
Regarded as one of Canada’s most anticipated fashion events, Montreal Fashion Week hosts over 50 of Canada’s most influential designers and attracts a captive audience of over 20,000 fashion professionals and buyers. An event promising to revolutionize Montreal’s fashion landscape, the upcoming 21st edition of Montreal Fashion Week will be held at the historic Bonsecours Market in the heart of Old Montreal. Kicking-off September 6th, this four-day fashion week will preview the Spring/Summer 2012 collections of Canadian designers among which distinguished fashion personalities Denis Gagnon, Dimitri Chris, Travis Taddeo, Soïa & Kyo, Simon Chang, and Samuel Dong.
To be offered exclusively throughout the event and at all fashion and runway shows, Canada’s top celebrities and fashion icons will be able to quench their thirst and enjoy the pure and refreshing taste of the world’s leading natural spring water - Icelandic Glacial.
About Montreal Fashion Week
Founded in 2001, Montreal Fashion Week has risen to be one of Canada’s most anticipated fashion events. Hosted semi-annually in Old Montreal, Montreal Fashion Week attracts an international audience and reveals the Autumn/Winter and Spring/Summer collections of Canada’s established and emerging fashion designers.
About Icelandic Glacial Natural Spring Water
Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.
The source of Icelandic Glacial is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.
Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.
Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%. Currently available in major countries including Iceland, United Kingdom, France, Russia, China, United States, and Canada, Icelandic Glacial continues to expand its presence in the world.
For more information about Icelandic Glacial, visit www.icelandicglacial.com. Follow us on Twitter @ “IcelandicWater” and Facebook @ “Icelandic Glacial Water”.
